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11 Reasons Why Agents Are Succeeding in This Market

11reasons

Matt Ferry gave an amazing lecture at the recent Productivity School on the Reasons why agents succeed.

Review this list, and rate yourself in each area 1-10 (1 is completely incompetent and 10 is a master) and share with me either via email or on our next coaching call.

1. Focus on business generation. Systems include: past client and sphere of influence, just listed just door, leads, 800 number leads, FSBOs, expired listings;

2. Prospect earlier in the day. To get it done early, avoid distractions. No news, email, Facebook, phone, until after prospecting. Prepare the night before;

3. Tough on pricing, and go back faster for reductions;

4. Prospect for appointments, not leads. The secret to lead follow-up is now;

5. Track and monitor everything they do. What you track you can improve;

6. Review their business plan weekly;

7. Work on scripts every day. Don’t use it, you lose it. 30 min daily;

8. Stay on schedule at all costs. Freedom is a paradox: discipline gives you freedom, lack of discipline is a prison. My schedule is what I want my life to be;

9. Maintain high standards for themselves. Rules for interruptions, listing price, commission, schedule.

10. Don’t get emotionally involved in their deals. Brings you out of integrity;

11. Have a plan with accountability and structure to make their dreams come true.

Don’t sell yourself short, go ahead and rate yourself 1-10 in each of these areas to give yourself a picture of how you compare to those agents having massive success today.

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2 Responses to “11 Reasons Why Agents Are Succeeding in This Market”

  1. Connor MacIvor 03. Nov, 2011 at 7:32 AM #

    Watching the results and tacking performance are both great tips. If the hard work is a non issue, the agent can take his shotgun pattern approach and reduce it to the precision of a laser. Great reminders Neil.

    [Reply]

    Neil Schwartz Reply:

    Thanks, Connor. Precision of a laser, I like it!

    [Reply]

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