The majority of extremely web savvy Realtors know what Dofollow and Nofollow means. For those of us who don’t let me give you a simple definition.  There are Nofollow links and Dofollow links.

A NoFollow link is a website link that almost all web spiders WILL follow, but you do not acquire any kind of credit or value through that link. So, if you position a link on a website which has a high PR, the link does practically nothing for your search engine optimization compared to placing a link on a low PR site, when they are both Nofollow.   Google cares very little about that, Yahoo appears to place a bit more value in link quantity, but overall such a link gives you little or no real benefit.

A Dofollow link holds the value of the actual link it comes from.  A Dofollow link from a High PR site will likely be considered a far more valuable link than a Dofollow link coming from a low PR website.  But regardless of whether the site is a high or low PR, the DoFollow link will always add value.

PR, also known as PageRank is a numeric value signifying how “important” a webpage is on the internet. According to Google whenever a single webpage links to another page, it is effectively casting “a vote” for the other site. The more votes which are cast for a site, the more “important” the actual site. At the same time, the significance of the page which is casting the vote has a bearing on how important the vote. The significance of each vote is taken into consideration whenever a page’s PageRank is determined. PageRank is Google’s method of determining a page’s “importance,” it is among the elements which establishes a page’s ranking in the search engine results. It is not the sole component that Google utilizes to rank pages, but it’s an important one.

At www.neilschwartz.net , we decided to encourage participation with “rewards.” Anyone who comments more than 5x on any of the blog articles on the website will have their link turned into a DoFollow link. Again this means that some of the “Google juice” from our site will be shared with your site which ultimately helps you rank higher on Google.  Also, the top 5 “commentors” for the week receive a spot in the side bar which gives them a DoFollow link on every single one of our pages. That is really helpful for the agent’s website ranking.

If you have any questions, feel free to  email me or leave a comment below. Our comments our heavily moderated and any spam won’t be tolerated. Only comments that have significance or value to the blog post will be permitted. Also, if you know of any more dofollow real estate blogs, let me know.